Tag Archives: Storytelling
Controlling A Brand Story
What is that makes a brand great. Why do we have likes and loyalty to objects and do marketeers really have influence over our minds? We certainly know our minds most of the time. We make choices of one product … Continue reading
Filed under Branding, Marketing, Storytelling, Uncategorized
Stories That Create Trust
Stories help us understand the world around us. They have a sticky quality to them when they work and are told well. Somehow we are made to create and retell stories and these sticky stories are often part of culture … Continue reading
Filed under Uncategorized
Storytelling Superbrands B2B Marketing
Storytelling to create Superbrands Here is the article I wrote for Superbrands Swedish Edition 2011. One of the most recent trends in business communications is storytelling. It’s an ancient art that has been suppressed in the modern world in favour … Continue reading
Filed under Uncategorized
The Science of Stories
I took my children to the British Science Museum in London yesterday and had a great time recounting the stories of some of the greatest scientific inventions and how the world they know was studied and harnessed. Sometimes for the good … Continue reading
Filed under Branding, Storytelling
Storytelling and Brand Buying: A Note for Buy.ology
I have just finished reading Buy.ology, a great book by Martin Lindstrom.It’s a well written discussion of the rise of neuromarketing and his research to find parts of the brain associated with different aspects of Brand equity and desire. There is a great … Continue reading
Filed under Branding, Marketing, Storytelling, Uncategorized
Shangri-La Hotels Use Storytelling in New Campaign
I recently stayed at the Shangri-La World Hotel in Beijing and while I was sitting in my room looking out at a warm but hazy Beijing day I noticed the TV was showing an advert for the Shangri-La chain. It featured … Continue reading
Filed under Uncategorized
Story Quote: Roald Dahl
“There is more truth in story than detail and fact.” Roald Dahl’s publisher on Roald Dahl’s work
Filed under Uncategorized
Ghost Bikes Tell Stories Better Than Obituaries
I recently heard about ghost bikes. White painted bikes, left at the spot where people had fatal accidents on bikes. It seems that this started in the United States but has been adopted by many other countries. It’s interesting because … Continue reading
Filed under Branding, Innovation, Marketing, Storytelling, Uncategorized
Choice: A life Story
I have looked at why some people cope with disease better than others. Much of the research I have done points to parts of life where people are affected by disease. There are consistent themes for people at these moments … Continue reading
Filed under Events, Marketing, Pharmaceutical, Storytelling, Uncategorized
Lego Storytelling Advert
Lego launched a great ad called the Brick Thief. It’s a quirky shoot with just music and background sounds. It tells the story of an inventor making music with his Lego. As he runs out of bricks he uses magical doors in his … Continue reading
Filed under Uncategorized
Storytelling Helps People Stop Smoking
GSK have launched a great direct to consumer Ad for its smoking cessation brand Niquitin. The Ad called “You From the Future” and it tells the story of a woman who is standing outside a restaurant talking to another woman. We find … Continue reading
Storytelling Boosts UK Farm Sales
Yeo Valley are an organic dairy products company in the UK. Getting noticed in this commodity market is not easy. Building brand awareness is tricky but this company employed some great storytelling skills in a new campaign. The Yeotube video … Continue reading
Filed under Uncategorized
Sky Connects to customers with Storytelling Ad
The Satellite TV company SKY just launched a new channel with a short spot using Dustin Hoffman. It says what I feel about the power of storytelling.
Filed under Branding, Marketing, Sales, Storytelling, Uncategorized
What is a Brand
A simple yet complicated question. What is a brand? In my mind a brand is something that creates a set of emotions and consistently reactivate that emotional set when re experienced by its audience. Emotion is a great word because its … Continue reading
Filed under Uncategorized
HSBC Storytelling Ads part II
As the earlier post rocketed to the top of the reading list on the New Brand Stories Word Press site I thought I would take a look at some other of the in the series. This one looks at the … Continue reading
Filed under Branding, Marketing, Sales, Storytelling
Brand Storytelling- Building A Fan Base
Land Rover tell a great brand story. They have built a brand around the archetype of the EXPLORER offering the Land Rover audience the potential to act out this role as protagonist in their own Explorer stories. I’m one of … Continue reading
Filed under Authenticity, Branding, Storytelling, Uncategorized
Tension and Conflict: Marmite Love it or Hate it
To capture the attention of an audience you need to stand out. Seth Godin writes this so well in the Purple Cow and lately the Linchpin. Both these great books show why being not just different but remarkable is the … Continue reading
Filed under Uncategorized
Six Brand Building Stories
I have just landed in New York on a business trip. We are working on defining the personality and essence of two brands I’m responsible for at work. In preparation with the advertising company I’m working with we discussed how … Continue reading
Filed under Authenticity, Branding, Storytelling, Uncategorized
The Go Giver- Success Stories
I have just finished The Go Giver by Bob Burg and John David Mann. This tale takes a the lead character and the reader through five laws that generate stratospheric success. Each of these laws speaks to stories successful people build … Continue reading
Filed under Uncategorized
