One of the great writers on Influence is Robert Cialdini. One of his rules if influence is Scarcity. A great example of this in branding is Secret Cinema. Shh… don”t tell anyone!.
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Filed under Branding, Design, Marketing, Pharmaceutical, Sales, Storytelling, Uncategorized
Tagged as Influence The Psychology Of Persuasion, Influence: Science and Practice (4th Edition), Robert Cialdini, Social proof
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