Tag Archives: pharma 3.0

October 12, 2009

Don’t Swing At Everything

As a Cricketer or baseball star, shot selection is key. You don’t swing at everything. If you do you strike out or get tired. Prospecting for customers is the same. Develop a sense for whom to talk to and how … Continue reading →

Deep Branding

Deep Branding requires deep storytelling but how do we get there? Many of the previous post have focused on aspects of storytelling and it connection to customer attitudes and behaviours. Brand architects search for the best way to connect their brand … Continue reading →

2 Comments

Filed under Branding, Storytelling, Uncategorized

Tagged as Brand Planning, Branding, Deep Dive, Deep Storytelling, inspiration, Pharma 2.0, pharma 3.0, Pharmaceutical, Sales, Storytelling, Storytelling Manifesto

September 10, 2009

Open Source Branding

What do Lunix, Twitter. BBC, Google, Starbucks, Apple, Amazon and Innocent along with many other brands have in common? I think its open source branding that makes these stick out in today’s teams. In effect the company has “Let Go” … Continue reading →

4 Comments

Filed under Uncategorized

Tagged as Brand Planning, Branding, Marketing, pharma, Pharma 2.0, pharma 3.0, Pharmaceutical, Sales, Storytelling

September 2, 2009

Marketing Amnesia- Pharma Customer Phenomenom

Amnesia is a strange phenomenon. As humans we are programmed to remember massive amounts of information. Somethimes our brains fail to store data or have problems accessing it and its a really debilitating, frustrating and for the poor individual a big … Continue reading →

You Can’t Always Get What You Want

“But if you try sometime you get what you need.” Rolling Stones Access to markets is always a problem. We want open markets and uncontrolled access to communicate. Well, we cant always get that but perhaps we can get what … Continue reading →

Pharma Marketing 3.0

The Brand Storytelling Marketing Manifesto In setting out a new marketing manifesto for pharmaceutical brands, I’m looking to the future where most health care products will be seen as a commodity, low priced and undifferentiated. It’s going to be true … Continue reading →

2 Comments

Filed under Uncategorized

Tagged as Branding, inspiration, linkedin, Marketing, pharma, Pharma 2.0, pharma 3.0, Sales, Storytelling, Storytelling Manifesto