Tag Archives: linkedin
The Value of Storytelling in Sales
Continuing on my mental model month I tried to summarise the value I see in stories. At its simplest when people communicate they are trying to get across and idea. The audience can be transported by the communication to understand the … Continue reading
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Stories That Create Trust
Stories help us understand the world around us. They have a sticky quality to them when they work and are told well. Somehow we are made to create and retell stories and these sticky stories are often part of culture … Continue reading
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Pharma Marketing 3.0
The Brand Storytelling Marketing Manifesto In setting out a new marketing manifesto for pharmaceutical brands, I’m looking to the future where most health care products will be seen as a commodity, low priced and undifferentiated. It’s going to be true … Continue reading
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Project M- Metaphors in business and branding
A slight departure from the normal post. I’m starting Project M. Its a quest to hear and share great metaphors and quotes you use to help people understand your business and brand strategy. Yesterday is history….. Tomorrow is a mystery…. … Continue reading
Filed under Authenticity, Branding, Pharmaceutical, Sales, Storytelling
Pharmaceutical Brand Planning-The Pharma Brand Story Plan Part II
Here are my tips for a more concrete way of creating a pharma brand plan. I based the methodology on EBM (Evidenced Based Medicine). Why? Because I think that this is the market access mantra of the future. So our plans need to reflect this. How is it done? Continue reading
Filed under Branding
Cool Brand Story Pictures
Ive had this slideShare presentation tagged for a while. It does a great job of illustrating current and future marketing potentials. Slide 17 sums it all up. Storytelling has impact!
Filed under Branding, Design, Innovation, Uncategorized
Russian Pharma
Here is the link to my latest project Russian Pharma Im on secondment to Russia and writting about the things I learn about this emerging health care market
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