Tag Archives: inspiration
Stories That Create Trust
Stories help us understand the world around us. They have a sticky quality to them when they work and are told well. Somehow we are made to create and retell stories and these sticky stories are often part of culture … Continue reading
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Storytelling and Brand Buying: A Note for Buy.ology
I have just finished reading Buy.ology, a great book by Martin Lindstrom.It’s a well written discussion of the rise of neuromarketing and his research to find parts of the brain associated with different aspects of Brand equity and desire. There is a great … Continue reading
Filed under Branding, Marketing, Storytelling, Uncategorized
Ghost Bikes Tell Stories Better Than Obituaries
I recently heard about ghost bikes. White painted bikes, left at the spot where people had fatal accidents on bikes. It seems that this started in the United States but has been adopted by many other countries. It’s interesting because … Continue reading
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Telling Stories: Communicating in Symbols and Pictures
We are surrounded by pictures, images and icons. More than any other time in human history we are overloaded by visual stimulus. No wonder marketing, sales and communications are difficult and don’t stick. At the heart of branding I have … Continue reading
Filed under Authenticity, Branding, Design, Marketing, Pharmaceutical, Uncategorized
Storytelling Helps People Stop Smoking
GSK have launched a great direct to consumer Ad for its smoking cessation brand Niquitin. The Ad called “You From the Future” and it tells the story of a woman who is standing outside a restaurant talking to another woman. We find … Continue reading
The Go Giver- Success Stories
I have just finished The Go Giver by Bob Burg and John David Mann. This tale takes a the lead character and the reader through five laws that generate stratospheric success. Each of these laws speaks to stories successful people build … Continue reading
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Deep Branding
Deep Branding requires deep storytelling but how do we get there? Many of the previous post have focused on aspects of storytelling and it connection to customer attitudes and behaviours. Brand architects search for the best way to connect their brand … Continue reading
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Pharma Marketing 3.0
The Brand Storytelling Marketing Manifesto In setting out a new marketing manifesto for pharmaceutical brands, I’m looking to the future where most health care products will be seen as a commodity, low priced and undifferentiated. It’s going to be true … Continue reading
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Project M- Metaphors in business and branding
A slight departure from the normal post. I’m starting Project M. Its a quest to hear and share great metaphors and quotes you use to help people understand your business and brand strategy. Yesterday is history….. Tomorrow is a mystery…. … Continue reading
Filed under Authenticity, Branding, Pharmaceutical, Sales, Storytelling
Right Time- Right Message
One key in storytelling is getting the chapters in the right order. Can you imagine your favourite book with all the chapters mixed up.? There are two parts to this. One rational and one emotional (left brain and right brain). … Continue reading
Filed under Marketing, Pharmaceutical, Sales, Storytelling, Uncategorized
Cool Brand Story Pictures
Ive had this slideShare presentation tagged for a while. It does a great job of illustrating current and future marketing potentials. Slide 17 sums it all up. Storytelling has impact!
Filed under Branding, Design, Innovation, Uncategorized
Anatomy Analogy and LAPS
Here is an interesting idea I dreamed up on the plane the other day. I was looking for inspiration for solutions to some work problems and my mind wondered to biological systems. I thought ” what does this problem remind me of … Continue reading
Filed under Authenticity, Branding, Design, Innovation, Knowledge transfer, Marketing, Pharmaceutical, Sales, Storytelling
