Tag Archives: Deep Storytelling
Stories for Unreal Time
PSFK the innovation and trend group lead by Piers Fawkes posted a fascinating concept on their blog in December. They posted on “Real” and “Unreal” time. The author suggested many people these days are faced with so much real-time information that we now seek stories … Continue reading
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What is Brand Positioning?
Ries and Trout started a marketing revolution by focusing on positioning. They wrote about making your brand stand out in your prospects mind by making different from others. To me positioning is the way the brand fits inside the prospects … Continue reading
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What is a Brand
A simple yet complicated question. What is a brand? In my mind a brand is something that creates a set of emotions and consistently reactivate that emotional set when re experienced by its audience. Emotion is a great word because its … Continue reading
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HSBC Storytelling Ads part II
As the earlier post rocketed to the top of the reading list on the New Brand Stories Word Press site I thought I would take a look at some other of the in the series. This one looks at the … Continue reading
Filed under Branding, Marketing, Sales, Storytelling
Brand Storytelling- Building A Fan Base
Land Rover tell a great brand story. They have built a brand around the archetype of the EXPLORER offering the Land Rover audience the potential to act out this role as protagonist in their own Explorer stories. I’m one of … Continue reading
Filed under Authenticity, Branding, Storytelling, Uncategorized
Six Brand Building Stories
I have just landed in New York on a business trip. We are working on defining the personality and essence of two brands I’m responsible for at work. In preparation with the advertising company I’m working with we discussed how … Continue reading
Filed under Authenticity, Branding, Storytelling, Uncategorized
The Go Giver- Success Stories
I have just finished The Go Giver by Bob Burg and John David Mann. This tale takes a the lead character and the reader through five laws that generate stratospheric success. Each of these laws speaks to stories successful people build … Continue reading
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HSBC Bank Storytelling Ads
I’m writing this on the plane to New York. On the way I noticed again the HSBC advertising that adorns many of the world’s airport jetty’s. HSBC the Hong Kong and Shanghai Bank uses this channel to communicate a unique … Continue reading
Filed under Branding, Marketing, Sales, Storytelling
XFactor-Brand Storytelling II
The UK’s XFactor finished this weekend with an audience of 20 million and over half of this voting on the final two sing contestants with Joe McElderry winning. It was exciting to watch a brand evolve over the last twelve … Continue reading
Filed under Branding, Events, Innovation, Storytelling, Uncategorized
Word Of Mouth
In the Brand Storytelling Marketing Manifesto the need for your brand to operate word of mouth was raised. For many years I have thought that Word of Mouth is a far more powerful media than Print or digital advertising. Laura Ries wrote … Continue reading
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Varied Visual Volume
I have been searching for different ways to inspire and motivate people for many years. In both work (pharmaceuticals and academic chemistry) and sport, great communication has been the key at inspiring moments. One of these moments keep coming up … Continue reading
Filed under Branding, Marketing, Pharmaceutical, Storytelling, Uncategorized
Hiaku Poetry- Small but Perfectly Formed- Communication
At a birthday party last night my friend Phil, asked if I had heard of Haiku (Japanese poetry) storytelling. I hadn’t but it sounded really interesting. It’s a poem or story told in 17 syllables broken up in to 3 lines (in English) or groups of 5, … Continue reading
Filed under Branding, Design, Marketing, Pharmaceutical, Sales, Storytelling, Uncategorized
Deep Branding
Deep Branding requires deep storytelling but how do we get there? Many of the previous post have focused on aspects of storytelling and it connection to customer attitudes and behaviours. Brand architects search for the best way to connect their brand … Continue reading
Filed under Branding, Storytelling, Uncategorized
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