Tag Archives: Deep Storytelling

May 18, 2012

Batman and the Storytelling Map

In my last post I wrote about the Story Map I used to analyze stories and search for ways to incorporate brands into well known narratives. By using the same tools as Hollywood its possible to effectively place your brand … Continue reading →

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Filed under Branding, Marketing, Pharmaceutical, Storytelling, Uncategorized

Tagged as Brand, Brand Planning, Branding, Communities, Deep Storytelling, inspiration, Marketing, Marketing and Advertising, Pharma 2.0, pharma 3.0, Sales, Storytelling, Storytelling Manifesto, Word of Mouth

May 17, 2012

Storytelling Maps- Storytelling Creating Tools

What is a story made up from? Over the last few years of writing about storytelling in Pharmaceuticals and other major branding genres I have always struggled to answer the question in a simple way. Plato suggested that all stories … Continue reading →

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Tagged as Brand, Brand Planning, Branding, communication, Deep Storytelling, Marketing, Marketing and Advertising, Michael Hauge, pharma, Pharma 2.0, Pharmaceutical, Protagonist, Storytelling, Storytelling Manifesto, Word of Mouth

February 26, 2012

The Value of Storytelling in Sales

Continuing on my mental model month I tried to summarise the value I see in stories. At its simplest when people communicate they are trying to get across and idea. The audience can be transported by the communication to understand the … Continue reading →

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Tagged as Africa, Arts, Associations, Audience, Brand, Brand Planning, Branding, communication, Communities, Deep Storytelling, inspiration, Knowledge management, linkedin, Marketing, Marketing and Advertising, Performing Arts, pharma, Pharma 2.0, pharma 3.0, Sales, Storytelling, Storytelling Manifesto, twitter, Word of Mouth, wordpress

February 25, 2012

Creating Brand Happiness with Storytelling

It struck me that happiness at any level is the result of many other feelings and actions. The diagram below is the simplest mental model I could create. It says that happiness is created from Trust, Choice and Freedom. I … Continue reading →

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Filed under Branding, Knowledge transfer, Marketing, Pharmaceutical, Storytelling

Tagged as art, Brand, Brand Planning, Branding, Deep Storytelling, Fiction, Happiness, Marketing, Marketing and Advertising, Mental model, Online Writing, pharma, Pharmaceutical, Short Stories, Stories, Storytelling, Storytelling Manifesto, Word of Mouth

February 5, 2012

Controlling A Brand Story

What is that makes a brand great. Why do we have likes and loyalty to objects and do marketeers really have influence over our minds? We certainly know our minds most of the time. We make choices of one product … Continue reading →

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Filed under Branding, Marketing, Storytelling, Uncategorized

Tagged as Brand, Branding, Bruce Block, Business, Choice, Customer, Deep Storytelling, Facebook, Marketing, Marketing and Advertising, Pharma 2.0, pharma 3.0, Pharmaceutical, Storytelling, Storytelling Manifesto, User experience

January 2, 2012

Stories That Create Trust

Stories help us understand the world around us. They have a sticky quality to them when they work and are told well. Somehow we are made to create and retell stories and these sticky stories are often part of culture … Continue reading →

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Tagged as Brand Planning, Branding, Deep Storytelling, Facebook, inspiration, linkedin, Marketing, Marketing and Advertising, Pharma 2.0, pharma 3.0, Pharmaceutical, Sales, Storytelling, Storytelling Manifesto

December 26, 2011

Brand Happiness

Successful brands create states of happiness which may last for seconds or become a permanent for the user. Happiness is a better gauge of brand success than equity measures we often use today. It seems that happiness, at least on … Continue reading →

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Tagged as advertising, anatomy, Brand, Brand Planning, Dan Pink, Deep Storytelling, Evidence-based medicine, Marketing, Marketing and Advertising, pharma, Pharma 2.0, pharma 3.0, Pharmaceutical, Storytelling Manifesto, Superbrands

November 13, 2011

Storytelling Presentations

Prezi is the newest presentation tool that allows you to present in a non linear way. prezi.com This is great move forward allowing people to tell a story in an engaging visual way rather than Powerpoint slide after Powerpoint slide. The first … Continue reading →

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Tagged as Brand, Branding, Communities, Deep Storytelling, Innovation, Marketing, Marketing and Advertising, pharma 3.0, Prezi, Sales, Storytelling Manifesto, Word of Mouth

August 13, 2011

Bob Geldorf on Storytelling

In an interview about the Boomtown Rats, Bob Geldorf spoke about the importance of the pop video. In many ways it explains why storytelling works so well. “In a three and a half minute video, somehow your left with the … Continue reading →

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Tagged as Bob Geldof, Boomtown Rats, Brand, Deep Storytelling, Music video, Storytelling Manifesto, Word of Mouth

July 22, 2011

The Science of Stories

I took my children to the British Science Museum in London yesterday and had a great time recounting the stories of some of the greatest scientific inventions and how the world they know was studied and harnessed. Sometimes for the good … Continue reading →

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Filed under Branding, Storytelling

Tagged as Arts, Branding, Deep Storytelling, Humor, London, Ludwig Wittgenstein, Marketing, Marketing and Advertising, Museum, Philosophy, Science Museum, Storytelling, United States, Word of Mouth

July 16, 2011

Storytelling and Brand Buying: A Note for Buy.ology

I have just finished reading Buy.ology, a great book by Martin Lindstrom.It’s a well written discussion of the rise of neuromarketing and his research to find parts of the brain associated with different aspects of Brand equity and desire. There is a great … Continue reading →

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Filed under Branding, Marketing, Storytelling, Uncategorized

Tagged as Brand, Brand Planning, Deep Storytelling, Design, Events, Functional magnetic resonance imaging, Innovation, inspiration, Marketing, Marketing and Advertising, Martin Lindstrom, pharma, pharma 3.0, Star Wars, Storytelling, Storytelling Manifesto, Word of Mouth

July 16, 2011

Shangri-La Hotels Use Storytelling in New Campaign

I recently stayed at the Shangri-La World Hotel in Beijing and while I was sitting in my room looking out at a warm but hazy Beijing day I noticed the TV was showing an advert for the Shangri-La chain. It featured … Continue reading →

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Tagged as advertising, Asia, Beijing, Brand, Branding, China, Communities, Deep Storytelling, Hotel, Marketing, Marketing and Advertising, Pharma 2.0, Science fiction, Shangri-La Hotel, Shangri-La Hotels and Resorts, Singapore, Social media, Storytelling, Storytelling Manifesto, Word of Mouth

July 6, 2011

Story Quote: Roald Dahl

“There is more truth in story than detail and fact.” Roald Dahl’s publisher on Roald Dahl’s work

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Tagged as Brand Planning, Deep Storytelling, Pharma 2.0, pharma 3.0, Roald Dahl, Storytelling, Storytelling Manifesto, Word of Mouth

June 26, 2011

Ghost Bikes Tell Stories Better Than Obituaries

I recently heard about ghost bikes. White painted bikes, left at the spot where people had fatal accidents on bikes. It seems that this started in the United States but has been adopted by many other countries. It’s interesting because … Continue reading →

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Filed under Branding, Innovation, Marketing, Storytelling, Uncategorized

Tagged as Branding, Deep Storytelling, inspiration, Marketing, Motivation, Social media, Storytelling, Word of Mouth

May 29, 2011

Choice: A life Story

I have looked at why some people cope with disease better than others. Much of the research I have done points to parts of life where people are affected by disease. There are consistent themes for people at these moments … Continue reading →

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Filed under Events, Marketing, Pharmaceutical, Storytelling, Uncategorized

Tagged as Branding, Deep Storytelling, Marketing, Marketing and Advertising, pharma 3.0, Storytelling, Storytelling Manifesto, Word of Mouth

May 26, 2011

Telling Stories: Communicating in Symbols and Pictures

We are surrounded by pictures, images and icons. More than any other time in human history we are overloaded by visual stimulus. No wonder marketing, sales and communications are difficult and don’t stick. At the heart of branding I have … Continue reading →

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Filed under Authenticity, Branding, Design, Marketing, Pharmaceutical, Uncategorized

Tagged as Branding, Deep Storytelling, inspiration, Marketing, Pharma 2.0, pharma 3.0, Pharmaceutical, Storytelling Manifesto

February 12, 2011

Lego Storytelling Advert

Lego launched a great ad called the Brick Thief. It’s a quirky shoot with just music and background sounds. It tells the story of an inventor making music with his Lego. As he runs out of bricks he uses magical doors in his … Continue reading →

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Tagged as Branding, Deep Storytelling, Lego, Marketing, Pharma 2.0, pharma 3.0, Storytelling

February 5, 2011

Storytelling Helps People Stop Smoking

GSK have launched a great direct to consumer Ad for its smoking cessation brand Niquitin. The Ad called “You From the Future” and it tells the story of a woman who is standing outside a restaurant talking to another woman. We find … Continue reading →

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Filed under Marketing, Sales

Tagged as Addictions, Brand, Brand Planning, Branding, Cigarette, Deep Storytelling, inspiration, Marketing, Marketing and Advertising, Motivation, Niquitin, Pharma 2.0, Pharmaceutical, Storytelling, Storytelling Manifesto, Substance Abuse

January 30, 2011

Storytelling Boosts UK Farm Sales

Yeo Valley are an organic dairy products company in the UK. Getting noticed in this commodity market is not easy. Building brand awareness is tricky but this company employed some great storytelling skills in a new campaign. The Yeotube video … Continue reading →

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Tagged as Brand, Brand Planning, Branding, Deep Storytelling, Marketing, Marketing and Advertising, persuation, Pharma 2.0, pharma 3.0, Pharmaceutical, Storytelling, Television advertisement, Yeo Valley