Books

  1. Barthes, R. (1972). Mythologies.

  2. Simmons, A. (2005). The Story Factor. Basic Books (AZ).
  3. Campbell, J. (2007). The Hero with a Thousand Faces.
  4. Barthes. Images Music Text. Wiley-Blackwell.
  5. Simmons, A. (2006). Whoever tells the best story wins. Amacom Books.
  6. Johnson, M., & Lakoff, G. (2002). Metaphors we live by.
  7. Pink, D. H. (2010). Drive. Riverhead Books.
  8. Hauge, M. (2005). Selling Your Story in 60 Seconds.
  9. Blanchette, S., Budtz, C., Fog, K., & Munch, P. (2009). Storytelling. Springer Verlag.
  10. Wertime, K. (2001). Building brands & believers. John Wiley & Sons Inc.
  11. Booker, C. (2003). The seven basic plots. Continuum Intl Pub Group.
  12. Pearson, C. (1985). The hero within. Harper San Francisco.
  13. Jones, C. A. (2006). The Way of Story.
  14. Borg, J. (2006). Persuasion. Pearson Education.
  15. Truby, J. (2006). The anatomy of story. Faber & Faber.
  16. Miller, A. (2003). Metaphorically Selling. Chiron Assoc Inc.
  17. Salmon, C. (2009). Storytelling. Verso Books.
  18. Frank, A. W. (1996). The wounded storyteller. University Of Chicago Press.
  19. Lawley, J., & Tompkins, P. (2004). Metaphors in mind.
  20. Block, B. A. (2006). The visual story. Focal Pr.
  21. Rees, J., & Sullivan, W. J. (2007). Clean Language.
  22. Burg, B., & Mann, J. D. (2009). The Go-Giver. Penguin.
  23. Grothe, M. (2007). I Never Metaphor I Didn’t Like. Harper.
  24. Smith, P. J. (2007). The Power of the Dark Side.
  25. Owen, N. (2000). The magic of metaphor. Crown House Pub Ltd.
  26. Ehmann, S., Klanten, R., & Schulze, F. (2010). Visual Storytelling. Gestalten Verlag.
  27. Rose, F. (2011). The Art of Immersion. W W Norton & Co Inc.
  28. Pentland, A., & Pentland, S. (2007). Honest signals. The MIT Press.
  29. Sijll, J. V. (2004). Cinematic storytelling. Michael Wiese.
  30. Beck, D. E., & Cowan, C. C. (2004). Spiral dynamics. Wiley-Blackwell.

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