Comments for Storytelling To Create Impact Brands http://newbrandstories.com Sat, 25 Feb 2012 09:40:15 +0000 hourly 1 http://wordpress.com/ Comment on Creating Brand Happiness with Storytelling by Mike Rea http://newbrandstories.com/2012/02/25/creating-brand-happiness-with-storytelling/#comment-401 Sat, 25 Feb 2012 09:40:15 +0000 http://newbrandstories.com/?p=839#comment-401 Interesting thoughts. What’s the thought behind ‘choice’ as a driver of happiness that isn’t a part of ‘freedom’?

]]> Comment on Brand Happiness by Mark http://newbrandstories.com/2011/12/26/brand-happiness/#comment-400 Fri, 24 Feb 2012 21:15:14 +0000 http://newbrandstories.wordpress.com/?p=799#comment-400 Dear J.blaise.davies at gmail dot com.
Thanks for your email. Your right there are typos and grammar mistakes. I will scrub through these and the other posts. There is no case for poor spelling and grammar. However I hope the ideas sparked you to think differently. I can’t say that either spelling or grammar was my best subject at school (I guess that’s no surprise to you). I hope you continue to enjoy (with fewer mistakes) my enthusiastic posts on marketing and storytelling. They are given to you and everyone else as a gift.

]]> Comment on Brand Happiness by TheUnappointed http://newbrandstories.com/2011/12/26/brand-happiness/#comment-398 Fri, 24 Feb 2012 15:38:11 +0000 http://newbrandstories.wordpress.com/?p=799#comment-398 This is really, really poorly written. There are typos, missing punctuation marks and sentences that seem to have been abandoned halfway through. Why?

]]> Comment on Controlling A Brand Story by The Market Council http://newbrandstories.com/2012/02/05/controlling-a-brand-story/#comment-392 Wed, 15 Feb 2012 14:03:58 +0000 http://newbrandstories.wordpress.com/?p=824#comment-392 Just started following your blog. Two very important tips on how to write your brand story -http://wp.me/1zh4W

]]> Comment on Marks Biography by Jim Signorelli http://newbrandstories.com/about/#comment-383 Sun, 05 Feb 2012 16:47:47 +0000 #comment-383 Mark,
I was turned onto your site by Gregg Morris, and I’m happier for it.
I too am a big believer in the power of story as applied to brands. Specifically, the advertising and marketing business is evolving. The need to establish authentic relationships is becoming a primary. Finding more buyers will always be important. But fans who relate to what a brand is all about are worth many buyers. There are innumerable lessons that stories provide for brand marketers on how to establish and maintain relationships. I look forward to learning from you and sharing information.
I am going to link your blog to mine. I think you’ll find that we are riding the same wave.

]]> Comment on Storytelling Superbrands B2B Marketing by Mark http://newbrandstories.com/2011/12/24/storytelling-superbrands-b2b-marketing/#comment-366 Sun, 15 Jan 2012 20:59:09 +0000 http://newbrandstories.wordpress.com/?p=783#comment-366 Jim
Thanks for the comment. I did read your work and I think its great. Yes we have a very similar view on marketing and I’m happy to meet other Storytellers.
I hope we can stay in contact.

Mark

]]> Comment on Storytelling Superbrands B2B Marketing by Mark http://newbrandstories.com/2011/12/24/storytelling-superbrands-b2b-marketing/#comment-365 Sun, 15 Jan 2012 20:57:34 +0000 http://newbrandstories.wordpress.com/?p=783#comment-365 Dear Don

Many thanks for taking time to comment on the post. Your comments are much appreciated.
Mark

]]> Comment on Storytelling Superbrands B2B Marketing by Don Mackey http://newbrandstories.com/2011/12/24/storytelling-superbrands-b2b-marketing/#comment-359 Wed, 11 Jan 2012 16:06:14 +0000 http://newbrandstories.wordpress.com/?p=783#comment-359 Very nice coverage of an aspect of modern marketing that is fundamental to effectively using all the tools technology now offers. Breaking through the wall to wall “noise” and ho-hum hype which deadens interest and blocks meaningful connection is the issue – especially for developing brands. Well done!

]]> Comment on Storytelling Superbrands B2B Marketing by Jim Signorelli (www.storyati.com) http://newbrandstories.com/2011/12/24/storytelling-superbrands-b2b-marketing/#comment-323 Mon, 26 Dec 2011 15:25:41 +0000 http://newbrandstories.wordpress.com/?p=783#comment-323 Mark,
A friend suggested your blog and I’m glad he did. We very much come from the same place. And I think your cause is a good one as I think B2B advertisers close themselves off from so much opportunity by sticking to rational claims and benefits alone – features and benefits that will sooner or later be copied by competitors. Furthermore, the B2B companies I’ve worked with are so rich in stories rooted in beliefs and values that guide their companies. I think it’s a matter of helping them find what’s there. I find archetypal analysis works well, but I’m always open to other tools. If you know of any, let me know.

]]> Comment on Marks Biography by Mark http://newbrandstories.com/about/#comment-321 Mon, 26 Dec 2011 08:13:29 +0000 #comment-321 Thanks very much and i’m flattered you read it on and the other post. Social media and storytelling are ready made for each other and you will have great fun and success as you bring the two together. If my experience of working with India and Indian firms not only will you make a brave start but a brilliant one to. I will certainly stop by the blog and perhaps when I travel to India in Feb or March I will see some of your work.

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