Comments for Storytelling To Create Impact Brands

Comment on Storytelling Quote by chichcon

chichcon — Sun, 20 May 2012 22:02:10 +0000

Great quote from a great author

Comment on Point Of View Marketing by dnghtyw

dnghtyw — Fri, 06 Apr 2012 14:04:41 +0000

http://kera765.narod2.ru СКИПОД – учение поиска по электронным доскам объявлений. Ориентирована для использование малым бизнесом.

Comment on Controlling A Brand Story by Darpan Jain

Darpan Jain — Sun, 11 Mar 2012 19:39:22 +0000

Superb Article.This is what i am planning to do with my blog brandingtales (Blog on telling brand stories via social media). I have couple of questions to ask here: 1) How do you rate those fans who become fb fans just cause the brand threw some discount scheme or coupons/offers vs consumers ? I have a similar belief that a more targeted and better TG could end up giving a brand a new, better vision into product development and placement thus brand enhancement. 2) When you say “If your brand can fit a story line your customer is telling themselves your brand can get integrated into the customers life” does this ultimately means that relevant consumer benefit generated through consumer insight should be made your brand USP and thus communicated into your Brand story so it makes sense and sounds relevant to consumers thus creating trust and building acceptance much more easily ? Besides if a brand stood up to its promise and its USP is in sync with relevant consumer benefit, the chances of brand advocacy increases leading to word of mouth marketing ?

Comment on Six Brand Building Stories by Six Brand Building Stories | Storytelling To Create Impact Brands « biscioxbiscio

Wed, 29 Feb 2012 13:30:12 +0000

[...] Six Brand Building Stories | Storytelling To Create Impact Brands. Share this:TwitterFacebookLike this:LikeBe the first to like this post. Tags: b2b, storytelling [...]

Comment on The Value of Storytelling in Sales by Reflections: On Storytelling… | Mirth and Motivation

Reflections: On Storytelling… | Mirth and Motivation — Tue, 28 Feb 2012 09:17:04 +0000

[...] The Value of Storytelling in Sales (newbrandstories.com) [...]

Comment on Creating Brand Happiness with Storytelling by Creating Brand Happiness with Storytelling | Com narrative & storytelling

Sun, 26 Feb 2012 21:25:23 +0000

[...] create happiness when they help us tell stories of trust, stories of choice and stories of freedom.Via newbrandstories.com Share this:TwitterFacebookJ'aimeJ'aime Cette entrée a été publiée dans [...]

Comment on Creating Brand Happiness with Storytelling by Mark

Mark — Sun, 26 Feb 2012 08:41:04 +0000

Mike. I call out choice seperately because at a communication level the stories and communication points you put across to your audience are different from freedom. I agree that the act of choice has a dependancy on freedom (freedom from and freedom to). By the way I do think IDEA Pharma tells good stories that support the need for strategy and communication about choice (what you do at phase II) value for payors (choice and freedom based on evidenced based medicine).

Comment on Creating Brand Happiness with Storytelling by Mike Rea

Mike Rea — Sat, 25 Feb 2012 09:40:15 +0000

Interesting thoughts. What’s the thought behind ‘choice’ as a driver of happiness that isn’t a part of ‘freedom’?

Comment on Brand Happiness by Mark

Mark — Fri, 24 Feb 2012 21:15:14 +0000

Dear J.blaise.davies at gmail dot com.
Thanks for your email. Your right there are typos and grammar mistakes. I will scrub through these and the other posts. There is no case for poor spelling and grammar. However I hope the ideas sparked you to think differently. I can’t say that either spelling or grammar was my best subject at school (I guess that’s no surprise to you). I hope you continue to enjoy (with fewer mistakes) my enthusiastic posts on marketing and storytelling. They are given to you and everyone else as a gift.

Comment on Brand Happiness by TheUnappointed

TheUnappointed — Fri, 24 Feb 2012 15:38:11 +0000

This is really, really poorly written. There are typos, missing punctuation marks and sentences that seem to have been abandoned halfway through. Why?