Category Archives: Uncategorized
Emotional Branding
Emotion and Motion come from the Latin root movre, meaning to move. Humans use emotions to make meaning of life experiences and give colour to their lives. Emotions define how we and the people around us feel and act. Emotions … Continue reading
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Lego Storytelling Advert
Lego launched a great ad called the Brick Thief. It’s a quirky shoot with just music and background sounds. It tells the story of an inventor making music with his Lego. As he runs out of bricks he uses magical doors in his … Continue reading
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Storytelling Boosts UK Farm Sales
Yeo Valley are an organic dairy products company in the UK. Getting noticed in this commodity market is not easy. Building brand awareness is tricky but this company employed some great storytelling skills in a new campaign. The Yeotube video … Continue reading
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Sky Connects to customers with Storytelling Ad
The Satellite TV company SKY just launched a new channel with a short spot using Dustin Hoffman. It says what I feel about the power of storytelling.
Filed under Branding, Marketing, Sales, Storytelling, Uncategorized
Stories for Unreal Time
PSFK the innovation and trend group lead by Piers Fawkes posted a fascinating concept on their blog in December. They posted on “Real” and “Unreal” time. The author suggested many people these days are faced with so much real-time information that we now seek stories … Continue reading
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2010 in review
The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Fresher than ever. Crunchy numbers A Boeing 747-400 passenger jet can hold … Continue reading
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What is Brand Positioning?
Ries and Trout started a marketing revolution by focusing on positioning. They wrote about making your brand stand out in your prospects mind by making different from others. To me positioning is the way the brand fits inside the prospects … Continue reading
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What is a Brand
A simple yet complicated question. What is a brand? In my mind a brand is something that creates a set of emotions and consistently reactivate that emotional set when re experienced by its audience. Emotion is a great word because its … Continue reading
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Cycling across Switzerland for COPD
Just preparing for a charity ride across whole of Switzerland. We are starting from Basel in the North and will finish in Locarno in the North of Italy three days later. On the way we will stop at Luzern and … Continue reading
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Brand Storytelling- Building A Fan Base
Land Rover tell a great brand story. They have built a brand around the archetype of the EXPLORER offering the Land Rover audience the potential to act out this role as protagonist in their own Explorer stories. I’m one of … Continue reading
Filed under Authenticity, Branding, Storytelling, Uncategorized
Tension and Conflict: Marmite Love it or Hate it
To capture the attention of an audience you need to stand out. Seth Godin writes this so well in the Purple Cow and lately the Linchpin. Both these great books show why being not just different but remarkable is the … Continue reading
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Six Brand Building Stories
I have just landed in New York on a business trip. We are working on defining the personality and essence of two brands I’m responsible for at work. In preparation with the advertising company I’m working with we discussed how … Continue reading
Filed under Authenticity, Branding, Storytelling, Uncategorized
The Go Giver- Success Stories
I have just finished The Go Giver by Bob Burg and John David Mann. This tale takes a the lead character and the reader through five laws that generate stratospheric success. Each of these laws speaks to stories successful people build … Continue reading
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Negotiations, Storytelling and Brand Planning
I recently went to a great course on negotiations. If I boil what I learnt down to one key learning it would be that negotiations rely on our ability to create trust, be authentic and create value for each party … Continue reading
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Two New Brand Stories: Needs and Concerns
I recently attended a lecture by UK psychologist, Rob Horne. He specializes in understanding medical related behavior and why patients and physicians interactions occur the way they do. He shared insight on how people adhere to the advice and directions given in medical consultations. … Continue reading
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Point Of View Marketing
The Cinema has Storytelling at its heart. You only need to think of some great films to see many of the topics around storytelling that has been discussed in an earlier post. Point of View (POV) is a technique used in … Continue reading
Filed under Authenticity, Branding, Marketing, Sales, Storytelling, Uncategorized
Storytelling Thank You
Here is the is the last post from the New brand stories for the year. Here are the people and websites that have influenced me this this year. Thanks to everyone for reading and commenting. Seth Godin Robert Cialdini James … Continue reading
Filed under Branding, Design, Innovation, Marketing, Pharmaceutical, Uncategorized
XFactor-Brand Storytelling II
The UK’s XFactor finished this weekend with an audience of 20 million and over half of this voting on the final two sing contestants with Joe McElderry winning. It was exciting to watch a brand evolve over the last twelve … Continue reading
Filed under Branding, Events, Innovation, Storytelling, Uncategorized
Word Of Mouth
In the Brand Storytelling Marketing Manifesto the need for your brand to operate word of mouth was raised. For many years I have thought that Word of Mouth is a far more powerful media than Print or digital advertising. Laura Ries wrote … Continue reading
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Varied Visual Volume
I have been searching for different ways to inspire and motivate people for many years. In both work (pharmaceuticals and academic chemistry) and sport, great communication has been the key at inspiring moments. One of these moments keep coming up … Continue reading
Filed under Branding, Marketing, Pharmaceutical, Storytelling, Uncategorized
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