Category Archives: Uncategorized
Controlling A Brand Story
What is that makes a brand great. Why do we have likes and loyalty to objects and do marketeers really have influence over our minds? We certainly know our minds most of the time. We make choices of one product … Continue reading
Filed under Branding, Marketing, Storytelling, Uncategorized
Stories That Create Trust
Stories help us understand the world around us. They have a sticky quality to them when they work and are told well. Somehow we are made to create and retell stories and these sticky stories are often part of culture … Continue reading
Filed under Uncategorized
2011 in review
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2011. If it were a … Continue reading
Filed under Uncategorized
Brand Happiness
Successful brands create states of happiness which may last for seconds or become a permanent for the user. Happiness is a better gauge of brand success than equity measures we often use today. It seems that happiness, at least on … Continue reading
Filed under Uncategorized
Storytelling Superbrands B2B Marketing
Storytelling to create Superbrands Here is the article I wrote for Superbrands Swedish Edition 2011. One of the most recent trends in business communications is storytelling. It’s an ancient art that has been suppressed in the modern world in favour … Continue reading
Filed under Uncategorized
Toms Shoes tells stories
“I realize the importance of having a story today is what separates companies. People don’t just wear our shoes they tell our story”. Blaise Mycokoski Related articles Toms Shoes CEO Blake Mycoskie On Social Entrepreneurship, Telling Stories, And His New … Continue reading
Filed under Uncategorized
Storytelling Presentations
Prezi is the newest presentation tool that allows you to present in a non linear way. prezi.com This is great move forward allowing people to tell a story in an engaging visual way rather than Powerpoint slide after Powerpoint slide. The first … Continue reading
Filed under Uncategorized
Cadbury’s Storytelling
Hailed as one of the best Ads ever, the Cadburys Gorilla ad deserves a mention on this blog. It creates a great connection to the audience. Sets up tension and uses varied visual volume to the max. Its a classic … Continue reading
Filed under Uncategorized
Bob Geldorf on Storytelling
In an interview about the Boomtown Rats, Bob Geldorf spoke about the importance of the pop video. In many ways it explains why storytelling works so well. “In a three and a half minute video, somehow your left with the … Continue reading
Filed under Uncategorized
Storytelling and Brand Buying: A Note for Buy.ology
I have just finished reading Buy.ology, a great book by Martin Lindstrom.It’s a well written discussion of the rise of neuromarketing and his research to find parts of the brain associated with different aspects of Brand equity and desire. There is a great … Continue reading
Filed under Branding, Marketing, Storytelling, Uncategorized
Shangri-La Hotels Use Storytelling in New Campaign
I recently stayed at the Shangri-La World Hotel in Beijing and while I was sitting in my room looking out at a warm but hazy Beijing day I noticed the TV was showing an advert for the Shangri-La chain. It featured … Continue reading
Filed under Uncategorized
Story Quote: Roald Dahl
“There is more truth in story than detail and fact.” Roald Dahl’s publisher on Roald Dahl’s work
Filed under Uncategorized
Ghost Bikes Tell Stories Better Than Obituaries
I recently heard about ghost bikes. White painted bikes, left at the spot where people had fatal accidents on bikes. It seems that this started in the United States but has been adopted by many other countries. It’s interesting because … Continue reading
Filed under Branding, Innovation, Marketing, Storytelling, Uncategorized
Choice: A life Story
I have looked at why some people cope with disease better than others. Much of the research I have done points to parts of life where people are affected by disease. There are consistent themes for people at these moments … Continue reading
Filed under Events, Marketing, Pharmaceutical, Storytelling, Uncategorized
Influencing Stories- Secret Cinema
One of the great writers on Influence is Robert Cialdini. One of his rules if influence is Scarcity. A great example of this in branding is Secret Cinema. Shh… don”t tell anyone!.
Filed under Branding, Design, Marketing, Pharmaceutical, Sales, Storytelling, Uncategorized
Telling Stories: Communicating in Symbols and Pictures
We are surrounded by pictures, images and icons. More than any other time in human history we are overloaded by visual stimulus. No wonder marketing, sales and communications are difficult and don’t stick. At the heart of branding I have … Continue reading
Filed under Authenticity, Branding, Design, Marketing, Pharmaceutical, Uncategorized
Emotional Branding
Emotion and Motion come from the Latin root movre, meaning to move. Humans use emotions to make meaning of life experiences and give colour to their lives. Emotions define how we and the people around us feel and act. Emotions … Continue reading
Filed under Uncategorized
Lego Storytelling Advert
Lego launched a great ad called the Brick Thief. It’s a quirky shoot with just music and background sounds. It tells the story of an inventor making music with his Lego. As he runs out of bricks he uses magical doors in his … Continue reading
Filed under Uncategorized
Storytelling Boosts UK Farm Sales
Yeo Valley are an organic dairy products company in the UK. Getting noticed in this commodity market is not easy. Building brand awareness is tricky but this company employed some great storytelling skills in a new campaign. The Yeotube video … Continue reading
Filed under Uncategorized
Sky Connects to customers with Storytelling Ad
The Satellite TV company SKY just launched a new channel with a short spot using Dustin Hoffman. It says what I feel about the power of storytelling.
Filed under Branding, Marketing, Sales, Storytelling, Uncategorized
