Category Archives: Uncategorized
Storytelling Quote
“Stories of imagination upset those without one” Terry Pratchett
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Storytelling Makes Superhero’s
Game Transfer Phenomenon is an interesting observation that people who play Nintendo or other games consoles and develop skills that become potentially useful in the real world. There is the example of a man driving and hitting a patch of … Continue reading
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Batman and the Storytelling Map
In my last post I wrote about the Story Map I used to analyze stories and search for ways to incorporate brands into well known narratives. By using the same tools as Hollywood its possible to effectively place your brand … Continue reading
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The Value of Storytelling in Sales
Continuing on my mental model month I tried to summarise the value I see in stories. At its simplest when people communicate they are trying to get across and idea. The audience can be transported by the communication to understand the … Continue reading
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Controlling A Brand Story
What is that makes a brand great. Why do we have likes and loyalty to objects and do marketeers really have influence over our minds? We certainly know our minds most of the time. We make choices of one product … Continue reading
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Stories That Create Trust
Stories help us understand the world around us. They have a sticky quality to them when they work and are told well. Somehow we are made to create and retell stories and these sticky stories are often part of culture … Continue reading
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2011 in review
The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: The concert hall at the Syndey Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2011. If it were a … Continue reading
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Brand Happiness
Successful brands create states of happiness which may last for seconds or become a permanent for the user. Happiness is a better gauge of brand success than equity measures we often use today. It seems that happiness, at least on … Continue reading
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Storytelling Superbrands B2B Marketing
Storytelling to create Superbrands Here is the article I wrote for Superbrands Swedish Edition 2011. One of the most recent trends in business communications is storytelling. It’s an ancient art that has been suppressed in the modern world in favour … Continue reading
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Toms Shoes tells stories
“I realize the importance of having a story today is what separates companies. People don’t just wear our shoes they tell our story”. Blaise Mycokoski Related articles Toms Shoes CEO Blake Mycoskie On Social Entrepreneurship, Telling Stories, And His New … Continue reading
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Storytelling Presentations
Prezi is the newest presentation tool that allows you to present in a non linear way. prezi.com This is great move forward allowing people to tell a story in an engaging visual way rather than Powerpoint slide after Powerpoint slide. The first … Continue reading
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Cadbury’s Storytelling
Hailed as one of the best Ads ever, the Cadburys Gorilla ad deserves a mention on this blog. It creates a great connection to the audience. Sets up tension and uses varied visual volume to the max. Its a classic … Continue reading
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Bob Geldorf on Storytelling
In an interview about the Boomtown Rats, Bob Geldorf spoke about the importance of the pop video. In many ways it explains why storytelling works so well. “In a three and a half minute video, somehow your left with the … Continue reading
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Storytelling and Brand Buying: A Note for Buy.ology
I have just finished reading Buy.ology, a great book by Martin Lindstrom.It’s a well written discussion of the rise of neuromarketing and his research to find parts of the brain associated with different aspects of Brand equity and desire. There is a great … Continue reading
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Shangri-La Hotels Use Storytelling in New Campaign
I recently stayed at the Shangri-La World Hotel in Beijing and while I was sitting in my room looking out at a warm but hazy Beijing day I noticed the TV was showing an advert for the Shangri-La chain. It featured … Continue reading
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Story Quote: Roald Dahl
“There is more truth in story than detail and fact.” Roald Dahl’s publisher on Roald Dahl’s work
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Ghost Bikes Tell Stories Better Than Obituaries
I recently heard about ghost bikes. White painted bikes, left at the spot where people had fatal accidents on bikes. It seems that this started in the United States but has been adopted by many other countries. It’s interesting because … Continue reading
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Choice: A life Story
I have looked at why some people cope with disease better than others. Much of the research I have done points to parts of life where people are affected by disease. There are consistent themes for people at these moments … Continue reading
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Influencing Stories- Secret Cinema
One of the great writers on Influence is Robert Cialdini. One of his rules if influence is Scarcity. A great example of this in branding is Secret Cinema. Shh… don”t tell anyone!.
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Telling Stories: Communicating in Symbols and Pictures
We are surrounded by pictures, images and icons. More than any other time in human history we are overloaded by visual stimulus. No wonder marketing, sales and communications are difficult and don’t stick. At the heart of branding I have … Continue reading
Filed under Authenticity, Branding, Design, Marketing, Pharmaceutical, Uncategorized
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