Storytelling To Create Impact Brands is a site dedicated to the discussion of branding, Marketing and Sales using the power of storytelling.
As a communication tool grasping the essence of a brand and telling it through a simple story that can be retold by another has been vital in the creation of some of the best known brands.
Mark has 17+ years experience in pharmaceutical marketing, sales and clinical development, across multiple therapeutic areas. He has a strong background in brand launch and optimisation seen through sales, clinical development and marketing at global & country level.
Marks career has been built around speciality products and creation of global marketing capabilities. Career highlights include the launches of Cubicin (antibiotic), Sebivo (hep B) and PegIntron (hep C) and Subutex (opiate dependency). Mark has also helped Novartis establish global brand planning and publication excellence during his time in marketing capabilities.
His passion is uncovering ‘brand moments’ through deep brand emersion and translating these into effective sales, marketing and clinical development platforms.
Key strengths have been identified as the ability to quickly establish consensus across cross functional groups and leading high performing teams
Global Sales and Marketing (including hands on development of Asia and Latam markets), Strategic brand planning, Branding, positioning and differentiation. Cross functional Clinical Development. Capability marketing and communications (internal and external)
See me on my linked in profile- Mark on Linked In