The Need For Story

3 thoughts on “The Need For Story”

  1. Most are outside Pharma where it’s easier to apply tramsmedia storytelling. I like Nike’s story, Rolex, Apple, Secret Cinema, Coke etc. There are many that don’t have a story. In Pharma I created a story for Sebivo, Cubicin and working now on QVA 149 in COPD as you can guess. Each of the former worked we’ll in the market with a simple story that customers sales and marketing could each use to get across a complicated product easily. Cialis created a story that was better than Viagra’s accident.

  2. Wonderful put up, very informative. I wonedr why the opposite experts of this sector don’t notice this. You must continue your writing. I am confident, you’ve a huge readers’ base already!|What’s Going down i am new to this, I stumbled upon this I have discovered It absolutely helpful and it has aided me out loads. I am hoping to contribute & help different users like its aided me. Great job.

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