Storytelling and Brand Buying: A Note for Buy.ology

5 thoughts on “Storytelling and Brand Buying: A Note for Buy.ology”

  1. I loved this book too. Saw great parallels between it and an interesting book on rhetoric, Winning Arguments, whose author is a big fan of Cicero (who comes from the same town in Lazio as my family, but I digress… ;-)

    Would recommend it to you.

  2. Pingback: People Buy Brands
  3. The Pulse Network\’s Allen Bonde: The Right Media Mix Drives Successful Content Marketing For the past several years many buinsesses have scrambled to jump on the content marketing bandwagon to differentiate as thought leaders, gain more Google juice\’ in the SEO wars, and feed their emerging social channels .

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