Point Of View Marketing

2 thoughts on “Point Of View Marketing”

  1. Mark – Great reminder of how to stop brand communication being one dimensional. Lots of people (even when they know what a protagonist is) assume their Brand must be it. When, often, the trick may be to make the customer or user into the protagonist. (As in a good presentation, when the trick is to enable your audience to feel like the protagonists in a new and better journey). Love the blog.

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