Trout said Differentiate or die now we have Innovate or die. In the age of flicker media (high volume low attention) seducing consumers is becoming increasingly difficult, But look at Nintendo break the mold. Gone are the problem solving games of old, with one or two ways to crack a problem. See Scriblenauts. Its in development but you can see it here
So now you can unleash your mind- do it your way -and be innovative.
Along with Storytelling I want to discuss innovations from around the world. So if your in Sign up and lets go.