Sometimes its difficult for people to understand the ubiquitous nature of stories. Why do we like them so much and why are there so may similar stories across the world? When you look at the development of language it is very cultural and distinct in different regions of the world. Language is a learnt experience. … Continue reading Feeling The Story
I’m proud to have created this short animation with Make Believe UK. Its now being used by the COPD Foundation to explain what living with COPD is like to people and those around them. It’s the story of a dog called Harry and his owner who has COPD. It conveys the message that even small … Continue reading Dog’s Life A Story of Meaningful Change Living with COPD
Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy.
“Myth is the public dream and the dream is the private myth. J Campbell
Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we tell about yesterday. Reality only exists now, the rest is just a story. So we live all our lives in a perpetual story.
“Metaphor is both a detour and a destination”. James Geary
In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great quote and has me looking for stories from the edge. Especially when creating pharma brands … Continue reading Stories from the Edge